Are you looking to upgrade your digital marketing game? Did you know, according to a recent study, that the digital marketing software market is expected to reach $74.96 billion soon? With more businesses opting for the digital route to scale up their revenues and capture a larger audience, the role of top-notch digital marketing solutions has grown tremendously. 

This further compels them to rely on only the top digital marketing tools to beat the competition and meet their marketing goals. The only issue is, which are the best digital marketing tools? Digital marketing is a very comprehensive field in itself. There are various branches of marketing that fall under this domain. 

To solve the problem, we have come up with a detailed guide that will help you explore some of the top digital marketing tools for all your marketing needs. With these tools by your side, you won’t only be able to market your product better but also gain the promise of efficiency, organization, and powerful optimization.

Top Digital Marketing Tools

Some of the best digital marketing tools are SEMrush, Hubspot Marketing, Grammarly, Google Analytics, Mailchimp, ZOHO CRM, Canva, etc. There exists a myriad of other free digital marketing tools as well as more advanced tools that require a paid subscription. You can select the best digital marketing tools according to the size of your organization and the scale of your marketing needs.

SEO and social media marketing, combined with paid ads, form the backbone of your digital marketing efforts. Marketers can exponentially enhance their productivity and achieve the best results by using high-performance digital marketing tools.

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The following are some of the best digital marketing tools for various digital marketing tasks:

1. Search Engine Optimization (SEO) Tools

SEO is one of the most crucial aspects of digital marketing. It helps businesses increase their online visibility, drive organic traffic, and improve their ranking on search engine result pages (SERPs).

Following are some of the best SEO tools in digital marketing:

1.1 SEMrush

SEMrush, developed by the same-named company and launched in 2008, is a comprehensive digital marketing tool that specializes in SEO. It helps businesses optimize their online presence, perform competitive analysis, and uncover profitable keywords.

USP: SEMrush offers an all-in-one marketing suite that covers SEO, social media, content, and PPC.

Notable Features:

• Extensive keyword research capability
• Backlink analysis and tracking
• Site auditing for SEO issues

Pricing: One can get limited access for free. The pro plans start at $129.95 per month and $108.33 per month annually.

1.2 Ahrefs

Ahrefs, created by Ahrefs Pte Ltd in 2010, is another top-notch SEO tool that offers an extensive suite of SEO management features. It is primarily used for backlink analysis and organic traffic research.

USP: Ahrefs boasts a massive data index, making it a great tool for tracking backlinks and conducting comprehensive site audits.

Notable Features:

• Detailed backlink profile analysis
• Keyword research and tracking
• Content explorer to discover top-performing content

Pricing: The Lite plan starts at $99 per month. They also offer Ahrefs Webmaster Tools (AWT), which is completely free to use.

1.3 Yoast SEO

Yoast SEO, a renowned WordPress plugin developed by Yoast BV and launched in 2010, is a must-have tool for WordPress users. It assists in optimizing websites for better search engine performance.

USP: Yoast SEO is designed specifically for WordPress, providing users with comprehensive, real-time page analysis and readability checks.

Notable Features:

• SEO and readability analysis
• Advanced XML sitemaps functionality
• Breadcrumb control

Pricing: Free version is available, the premium version starts at $99 per year.

2. Social Media Marketing Tools

With billions of active users worldwide, social media platforms offer immense opportunities for businesses to connect with their audience, build brand awareness, and drive conversions. Although there are numerous inbuilt tools provided by the social media application itself, one needs to manage multiple accounts at one time while staying relevant and a step ahead with creativity. Thus, comes the role of the best social media marketing tools in digital marketing.

Here are some of the best social media marketing tools for digital marketers:

2.1 Hootsuite

Hootsuite, developed by Hootsuite Media Inc. and launched in 2008, is a social media management platform that allows businesses to manage and schedule posts across multiple social platforms.

USP: Hootsuite enables users to manage all their social media accounts from a single dashboard, simplifying social media management.

Notable Features:

• Social media scheduling
• Detailed analytics for tracking social media performance
• Social listening and monitoring capabilities

Pricing: Professional plan starts at ₹1,915 per month, billed annually.

2.2 Sprout Social

Sprout Social, established by Sprout Social Inc. in 2010, is a comprehensive social media management platform. It offers tools for publishing, engagement, analytics, and more, with a particular emphasis on superior customer service.

USP: Sprout Social offers a centralized Smart Inbox for managing social interactions, making it easier to monitor and respond to social conversations.

Notable Features:

• Single-stream inbox for all social messages
• In-depth social media analytics
• Social listening features

Pricing: Standard plan starts at $250 per month.

2.3 Buffer

Buffer, developed by Buffer Inc. and launched in 2010, is a streamlined social media management tool ideal for small businesses and startups.

USP: Buffer offers a clean, user-friendly interface and is cost-effective, making it ideal for businesses on tight budgets.

Notable Features:

• Social media scheduling and publishing
• Performance Analytics
• Team collaboration features

Pricing: Basic version is available for free for up to 3 social media channels. pro plans start at $6 per channel.

3. Content Writing Tools

Content is king in the digital marketing world. High-quality, SEO-friendly content can engage your audience, strengthen your brand’s online presence, and drive conversions. Content writing tools ensure that you excel in the content department by ensuring accuracy, efficacy, and better flow.

Here are some of the best content-writing tools for digital marketers:

3.1 Grammarly

Grammarly, developed by Grammarly Inc. and launched in 2009, is a writing tool that helps you eliminate errors and find the perfect words to express yourself. It is an overall writing assistant that makes your writing better.

USP: Grammarly goes beyond grammar and spelling checks. It also provides suggestions on style, tone, and clarity to ensure your message is clear and engaging.

Notable Features:

• Comprehensive grammar, punctuation, and spelling checks
• Suggestions for style, tone, and clarity improvements
• Plagiarism detection

Pricing: Basic version and extension are available for free, premium plans start at Rs 984 per month.

3.2 ProWritingAid

ProWritingAid, developed by Orpheus Technology Ltd. in 2014, is a writing and editing tool that goes beyond basic grammar and spelling checks. It’s a personal writing coach, style guide, and online editor.

USP: ProWritingAid provides in-depth reports to help you strengthen your writing, making it a valuable tool for both casual bloggers and professional writers.

Notable Features:

• Comprehensive writing reports
• Real-time grammar and style checking
• Integrations with Microsoft Word, Google Docs, and other writing apps

Pricing: Basic version is free, premium plans start at Rs 550 per month when billed annually.

3.3 Hemingway App

The Hemingway App, launched in 2013, is an editing tool that highlights complex sentences, passive voice, lengthy words, and other common writing issues.

USP: The Hemingway App encourages clear, concise writing, making your content more readable and engaging.

Notable Features:

• Highlights hard-to-read sentences
• Identifies passive voice, adverbs, and complex phrases
• Provides readability grade levels

Pricing: The online version is free, and the desktop app costs $19.99.

4. Graphic and Video Generation Tools

Visual content plays a crucial role in digital marketing. It helps businesses attract attention, engage audiences, and convey information effectively. They make information fit for wide consumption and make it appealing to engage.

Here are some of the best graphic and video tools for digital marketing:

4.1 Canva

Canva, developed by Canva Pty Ltd and launched in 2013, is a graphic design platform that enables users to create social media graphics, presentations, posters, and other visual content.

USP: Canva offers a vast library of templates and design elements, making it easy for non-designers to create professional-looking visuals. It also provides AI support to generate custom elements based on prompts.

Notable Features:

• Drag-and-drop design tool
• Thousands of customizable templates
• Library of free photos, graphics, and fonts

Pricing: Basic version is free. Pro plans start at Rs 499 per month.

4.2 Adobe Express

Adobe Express, formerly known as Adobe Spark, was developed by Adobe Systems and launched in 2016, is a suite of media creation applications that allows you to create graphics, web pages, and short videos.

USP: Adobe Spark offers powerful editing features and professional-quality design templates, enabling users to create stunning visual content quickly and easily.

Notable Features:

• Customizable templates for graphics, web pages, and videos
• Branding features for adding logos, colors, and fonts
• Collaboration features for team projects

Pricing: The starter plan is free, individual plans start at $9.99 per month.

4.3 Animoto

Animoto, developed by Animoto Inc. and launched in 2007, is a video creation platform that lets you turn photos and video clips into professional videos.

USP: Animoto offers a drag-and-drop video maker and a library of pre-built templates, making video creation fast and easy.

Notable Features:

• Drag-and-drop video maker
• Pre-built templates
• Library of Licensed Music

Pricing: Free version available. Basic plans start at Rs 550 per month.

Also read: Best websites to learn digital marketing

5. E-mail Marketing Tools

Email marketing is a powerful digital marketing strategy that involves sending emails to prospects and customers. Effective email marketing can convert leads into customers, and turn one-time buyers into loyal buyers/users.

Here are some of the best email marketing tools in digital marketing:

5.1 Mailchimp

Mailchimp, developed by The Rocket Science Group and launched in 2001, is an all-in-one marketing automation platform that helps businesses manage and talk to their clients, customers, and other interested parties.

USP: Mailchimp offers an easy-to-use interface and a wide range of features, making it suitable for both beginners and seasoned marketers.

Notable Features:

• Email campaign creation and scheduling
• Detailed campaign analytics
• Audience segmentation and personalization features

Pricing: Basic version is free, and premium plans start at Rs 575 per month.

5.2 Mailerlite

MailerLite, created by the company of the same name and launched in 2010, is an email marketing tool used to create and send email newsletters. It’s beneficial for businesses that want to connect with their audience in a personalized and meaningful way.

USP: MailerLite stands out for its user-friendly interface and powerful email automation features.

Notable Features:

• Drag-and-drop email builder
• Advanced segmentation for personalized emails
• In-depth analytics for campaign performance

Pricing: Free option available for up to 3000 emails. Premium plans start at $24 per month.

5.3 Moosend

Moosend, founded by Yannis Psarras in 2011, is an affordable email marketing and marketing automation platform. It offers a range of features including email design, contact management, and advanced analytics.

USP: Moosend differentiates itself with its affordable pricing and user-friendly interface, making it a great choice for small businesses and startups.

Notable Features:

• Drag-and-drop email editor and personalization features
• Contact management with segmentation capabilities
• Advanced analytics for tracking campaign performance

Pricing: Moosend offers a free plan for up to 1,000 subscribers. The premium plans start from $9 per month.

Also read: Top Skills Required to Become a Digital Marketer

6. Paid Ads and PPC Tools

Paid advertising is a crucial component of digital marketing, allowing businesses to reach a wider audience, generate leads, and drive conversions. running these paid ads in an effective and profitable manner requires good planning, management, and execution. Thus, we need good tools to achieve optimal results through PPC or paid campaigns.

Here are some of the best tools for paid ads in digital marketing:

6.1 Google Ads Editor

Google Ads Editor, developed by Google, is a free tool that allows you to manage your Google Ads campaigns offline and make changes in bulk.

USP: Google Ads Editor allows for efficient editing of your campaigns, making it easier to manage campaigns with numerous ad groups and keywords.

Notable Features:

• Bulk editing of campaigns, ad groups, and keywords
• Offline editing and syncing
• Advanced search and replace functionality

Pricing: Free to use.

6.2 Bing Ads Editor

Bing Ads Editor, developed by Microsoft, is a desktop tool that allows you to manage your Microsoft Advertising campaigns in bulk, making it easier to build and manage your campaigns.

USP: Bing Ads Editor allows for efficient editing and management of your campaigns, making it easier to manage campaigns with numerous ad groups and keywords.

Notable Features:

• Bulk editing of campaigns, ad groups, and keywords
• Offline editing and syncing
• Advanced search and replace functionality

Pricing: Free to use.

6.3 AdZooma

AdZooma is an online advertising platform that simplifies and optimizes your online advertising campaigns. It offers tools for campaign management, performance reporting, and opportunity identification.

USP: AdZooma offers an all-in-one platform for managing and optimizing your online advertising campaigns across Google, Facebook, and Microsoft Ads.

Notable Features:

• Campaign management tools
• Performance reporting
• Opportunity identification and automation

Pricing: The essential version is free to use. Plus version is available at $99 per month.

7. Analytics Tools

Digital marketing will fall apart without proper analytics in place. Accurate and comprehensive analytics is the guiding light to form better strategies, successful campaigns, and fulfilling audience demands by optimizing processes. Analytics tools help businesses track and measure their digital marketing efforts, and provide insights into customer behavior, campaign performance, and website traffic.

Here are some of the best analytics tools for digital marketing:

7.1 Google Analytics

Google Analytics, developed by Google and launched in 2005, is a free tool that allows you to track and analyze your website traffic. It provides insights into how users find and use your website, helping you make informed decisions about your marketing strategy.

USP: Google Analytics offers in-depth insights into your website traffic, providing data on user behavior, traffic sources, and website performance.

Notable Features:

• User behavior tracking
• Traffic source analysis
• Custom reporting and dashboards

Pricing: Basic version is free, and Google Analytics 360 is available for very big organizations at a premium price.

7.2 Kissmetrics

Kissmetrics, developed by Space Pencil Inc. and launched in 2008, is a person-based analytics platform that helps you understand how individual users are interacting with your website.

USP: Kissmetrics focuses on individual user behavior, providing insights into user journeys and helping you identify roadblocks and opportunities.

Notable Features:

• User behavior tracking
• Conversion funnel analysis
• A/B testing and segmentation

Pricing: The pay-as-you-go plan is priced at $0.0025 per event. The monthly plan starts at $25.99 for 10,000 events.

7.3 Whatagraph

Whatagraph, developed by Whatagraph and launched in 2014, is a marketing performance reporting tool that helps you track the performance of all your marketing channels in a single platform.

USP: Whatagraph offers automated, visual reports that are easy to understand and share, saving you time on report creation.

Notable Features:

• Automated, visual reports
• Cross-channel reporting
• Customizable report templates

Pricing: Professional plan starts at $223 per month.

Also read: Importance of business analytics in digital marketing

8. Marketing Management Tools

In a digital marketing team, a lot of tasks are going on simultaneously. It becomes challenging to track the progress, evaluate the results, and maintain communication within the team with accuracy. Thus, digital marketers need good marketing and project management tools. Marketing management tools help businesses plan, organize, and track their marketing efforts, facilitate collaboration, and improve efficiency.

Here are some of the best marketing management tools for digital marketers:

8.1 Teamwork

Teamwork, developed by Teamwork.com and launched in 2007, is a project management software that helps businesses improve collaboration, execute marketing strategies, and increase team efficiency.

USP: Teamwork offers a suite of project management tools that help teams plan, manage, and track their marketing tasks in one place.

Notable Features:

• Task and project management
• Time tracking and reporting
• Team collaboration features

Pricing: Free version available. The starter plan starts at $8.99 per month for a minimum of 3 users.

8.2 Asana

Asana, developed by Asana Inc. and launched in 2011, is a work management platform that helps teams organize, track, and manage their work.

USP: Asana offers a flexible, visual approach to project management, making it easy for teams to plan, track, and manage their work.

Notable Features:

• Task and project management
• Timeline view for project planning
• Team collaboration features

Pricing: Basic plan is free, premium plans start at $10.99 per user per month, billed annually.

8.3 Trello

Trello, developed by Atlassian and launched in 2011, is a web-based list-making application that helps teams plan, manage, and collaborate on projects.

USP: Trello offers a simple, visual approach to project management, making it easy for teams to organize tasks and track progress.

Notable Features:

• Drag-and-drop task management
• Visual project boards
• Team collaboration features

Pricing: Basic version is free, and premium plans start at $5 per user per month.

9. Lead Generation and Capturing

One of the major aims of digital marketing is generating quality leads and capturing them with good strategy. It requires good planning, solid analytics, and high efficiency to generate a good number of quality leads and manage them well for better business results. Using lead generation and capturing tools makes the task much easier for digital marketers.

Here are some of the best lead generation and capturing tools in digital marketing:

9.1 Zoho CRM

Developed by Zoho Corporation and launched in 2005, Zoho CRM is a customer relationship management tool employed to capture leads, track sales, and engage with customers more efficiently.

USP: An AI-powered sales assistant, Zia, which provides predictive analytics and automation.

Notable Features:

• Multichannel customer interaction
• Sales forecasting and analytics
• Workflow automation

Pricing: Basic plans start at Rs 800 per user per month under yearly pricing.

9.2 Hubspot Marketing

Hubspot Marketing, launched by Hubspot in 2006, is a marketing automation tool that helps businesses attract visitors, convert leads, and close customers.

USP: Offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.

Notable Features:

• Inbound marketing tools
• Email marketing and automation
• Lead analytics and management

Pricing: Free version available. starter plan starts at $18 per month, billed annually.

9.3 ActiveCampaign

ActiveCampaign, developed and launched by ActiveCampaign LLC in 2003, is an email marketing, marketing automation, and CRM tool. It helps businesses grow by strengthening their connection with customers.

USP: ActiveCampaign differentiates itself with its strong focus on customization and automation.

Notable Features:

• Email marketing and segmentation
• Site tracking and event tracking
• CRM with sales automation

Pricing: Basic plans start at $49 per month, billed annually.

Best AI tools for digital marketing

1.1 ChatGPT

ChatGPT, developed by OpenAI and launched in 2020, is an AI tool that generates creative text. It’s used to create engaging content, automate customer service, and more.

USP: ChatGPT’s unique selling point is its ability to generate human-like text that’s creative and contextually relevant.

Notable Features:

• Natural language processing
• Contextual awareness for relevant responses
• Customizable personality and tone

Pricing: The GPT 4 can be accessed at $20 per month.

1.2 Synthesia

Synthesia was developed by the Synthesia International team. It was launched to leverage the power of Artificial Intelligence for video creation purposes. Its primary purpose is to enable users to create professional, captivating, and multilingual videos using lifelike human avatars.

USP: Synthesia can significantly reduce video production costs, all while making the content more engaging by adding voice and video content.

Notable Features:

• Lifelike human avatars for personalized video creation
• Multilingual voiceover option for global outreach
• Significant cost reduction in video production

Pricing: Plans start at Rs 1499 per month when billed annually.

1.3 Writesonic

Writesonic, launched by Writesonic in 2020, is an AI writing assistant that can generate high-quality content, including blog posts, ads, and more.

USP: Writesonic’s USP is its AI technology that can generate creative and unique content quickly. The business plan also offers access to content generation through GPT 4, which leads to higher quality and up-to-date content with web integration.

Notable Features:

• AI-powered content generation
• Multiple language support
• Variety of content templates

Pricing: Basic plans start at $16 per month.

1.4 Midjourney

Midjourney was developed by an independent research lab. It uses the power of artificial intelligence to generate high-quality images based on text prompts. The whole idea behind Midjourney is to empower users to create stunning visuals, even for complex tasks, right from their Discord app.

USP: Unlike other AI image generators, Midjourney can transform not only texts into images but also images into vivid descriptions. This vice-versa functionality sets it apart from its competition.

Notable Features:

• High-quality image generation even for complex tasks like generating images of hands
• Ability to provide vivid descriptions of user-input images
• Easy access and usage through the popular chat app, Discord

Pricing: The premium pricing starts at $10 per month.

1.5 Jasper.ai

Jasper.ai, launched by Jasper Technologies in 2021, is an AI-powered content creation tool that helps businesses create engaging, SEO-friendly content.

USP: It features an advanced language model, capable of creating high-quality content in a variety of formats.

Notable Features:

• AI-powered content creation
• SEO optimization
• Multi-format content generation

Pricing: Plans start at $39 per month.

Join GUVI’s Digital Marketing Course to kickstart your journey in this exciting field. Gain expertise in ChatGPT, WordPress, Meta Business Suite, Google Analytics, Youtube Analytics, Google Ads Manager, and more. Master essential skills in SEO, social media marketing, email marketing, content creation, and digital advertising tactics to excel in the Digital Marketing industry.

Alternatively, if you want to explore Digital Marketing research through a Self-paced course, try GUVI’s Marketing Research Techniques certification course.

Final Words

The right combination of tools can do wonders for marketing needs. Using the best digital marketing is a must for modern businesses. These tools take off a lot of load, enhance efficiency, automate processes, and give superior results while saving precious time and corporate efforts. 

The market is flooding with new and effective digital marketing tools that vouch to make digital marketing a smooth ride. The existing tools have introduced advanced AI chatbots, features, and assistants to simplify your tasks. While many other tasks can now be automated with the help of notable digital marketing tools like Zapier, Microsoft Flow, Netcore, etc.

While we have mentioned just a few top digital marketing tools that all businesses must utilize to optimize their digital marketing efforts, there are numerous alternatives available for each tool across all categories. As a digital marketer, you will need to determine the combination that works best for you. So, get set market!

FAQs

What are the best digital marketing tools?

The best digital marketing tools are those that best meet your specific needs and goals. This could include tools for SEO (like SEMrush or Ahrefs), social media marketing (like Hootsuite or Sprout Social), content writing (like Grammarly or ProWritingAid), graphic and video generation (like Canva or Animaker), email marketing (like Mailchimp or Constant Contact), and more.

Are there free digital marketing tools available?

Yes, many digital marketing tools offer free versions or free trials. For instance, tools like Google Analytics, Canva, Buffer, and Mailchimp all offer free versions with basic features.

How can I choose the right digital marketing tools for my business?

Choosing the right digital marketing tools depends on your business needs, goals, and budget. Consider what tasks you need to automate, what channels you want to focus on (like SEO, social media, email, etc.), and what features are most important to you. It’s also a good idea to take advantage of free trials to test out different tools and see which ones work best for you.