Essential AI Tools for Social Media

Most people are living in Social Media these days and due to this, the role of social media marketing has outgrown to be a potential field to look out. 

This is the reason why there are a lot of AI tools for social media that can help you progress in your career as a social media marketer. 

If you don’t know what social media AI tools to use, this article will help you out by pointing out factors like features, compatibility with social platform and integration of it! This article covers a comprehensive list of top AI tools for social media. So, without further ado, let us get started!

Top 10 AI Tools for Social Media – Overview

Here’s an overview of the top 10 AI tools for social media:

Best AI Tools for social media

Now that we have seen an overview of the best AI tools for social media, it is time for you to understand this in-depth so that you can adapt to the growing social media trends with these social media AI tools!

1. Hootsuite

Hootsuite is a comprehensive AI-powered tool that enables users to manage multiple social media platforms from one dashboard. 

Whether you’re scheduling posts or analyzing performance, Hootsuite provides a robust set of features to streamline your social media strategy.

Core Features:

• AI-driven content curation and scheduling
• Advanced social listening tools
• Team collaboration and approval workflows

Compatibility: Instagram, Facebook, X (Twitter), LinkedIn

Ease of Use: User-friendly dashboard with an intuitive interface

Automation: Automates scheduling and content curation, saving time on repetitive tasks

Security: Offers multi-factor authentication and compliance with GDPR

Analytics and Insights: Detailed performance analytics, audience demographics, and engagement insights

Content Management: Integrated content calendar with a media library for organizing assets

Reporting Flexibility: Customizable reports based on metrics important to your campaigns

Customization: Integrates with third-party tools like Google Analytics, Dropbox, and more

Use Case: Ideal for businesses of all sizes that want a centralized platform for managing multiple social channels

Pricing: Starts at 1915 INR /month

User Reviews and Ratings: 4.2 / 5 (Source: G2)

Try Now: Visit Hootsuite

2. Sprout Social

Sprout Social offers a robust suite of tools to optimize your social media efforts, focusing on social listening and audience engagement. 

The tool is particularly beneficial for companies looking to track trends and interactions in real-time.

Core Features:

• Advanced social listening and trend analysis
• Scheduling posts across multiple platforms
• Comprehensive engagement and performance metrics

Compatibility: X (Twitter), LinkedIn, Instagram

Ease of Use: Moderate learning curve but packed with powerful features

Automation: Automates data collection, content scheduling, and posting

Security: Strong encryption and compliance with security standards

Analytics and Insights: Offers detailed engagement insights and sentiment analysis

Content Management: Efficient content calendar with team collaboration features

Reporting Flexibility: Fully customizable reports for campaigns

Customization: Integration with CRM tools for added customization

Use Case: Best for companies that need real-time social listening and in-depth analytics

Pricing: Starts at 16000 INR/month

User Reviews and Ratings: 4.4 / 5 (Source: G2)

Try Now: Visit Sprout Social

3. Buffer

Buffer is a straightforward, user-friendly tool designed for small to medium businesses. 

It allows you to easily schedule posts across multiple platforms and provides basic insights to help fine-tune your social media strategy.

Core Features:

• Simple scheduling across multiple platforms
• Basic analytics to track post-performance
• Team collaboration tools

Compatibility: Instagram, LinkedIn, Facebook

Ease of Use: Extremely easy to set up with a clean, intuitive interface

Automation: Automates post-scheduling across platforms

Security: Secure login with SSL encryption

Analytics and Insights: Provides basic analytics on post-performance

Content Management: Calendar feature for planning and scheduling posts

Reporting Flexibility: Limited reporting capabilities in the free plan

Customization: Allows custom post formats for each platform

Use Case: Ideal for small businesses or individuals who need a simple scheduling tool with basic analytics

Pricing: Free plan available, premium starts at 420 INR/month

User Reviews and Ratings: Known for its simplicity and affordability; advanced users may find its analytics lacking.

Try Now: Visit Buffer

4. Jasper AI

Jasper AI is a versatile content generation tool that helps businesses create engaging social media posts and other marketing materials. 

Its AI-driven suggestions are perfect for scaling content creation, offering templates for different post types.

Core Features:

• AI-generated content creation across various platforms
• Multi-language support and content templates
• Image generation to enhance social posts

Compatibility: All major platforms

Ease of Use: Simple interface that makes content creation easy

Automation: Automates content generation and optimization for social media posts

Security: Secure data encryption and compliance with privacy standards

Analytics and Insights: Basic content performance tracking

Content Management: Streamlined workflow for creating and organizing posts

Reporting Flexibility: Limited analytics reporting but excellent for content creation

Customization: Customizable content generation options and templates

Use Case: Best for businesses focused on automating social media content creation at scale

Pricing: Starts at 3300 INR/month

User Reviews and Ratings: 4.7 / 5 (Source: G2)

Try Now: Visit Jasper AI

5. Brand24

Brand24 is an AI-powered social listening tool that helps businesses monitor online conversations about their brand. 

It’s ideal for tracking mentions, hashtags, and sentiment to optimize social media campaigns and provides new techniques that enforce businesses.

Core Features:

• Real-time social listening and sentiment analysis
• Hashtag tracking and monitoring brand mentions
• Audience engagement insights

Compatibility: All major platforms

Ease of Use: Easy to navigate with a clean dashboard

Automation: Automates tracking of brand mentions and hashtags

Security: Secure login and data encryption

Analytics and Insights: Provides in-depth sentiment analysis and engagement tracking

Content Management: Limited content management features

Reporting Flexibility: Custom reports based on trends and brand mentions

Customization: Offers tailored insights and reports depending on your campaign needs

Use Case: Ideal for brands that rely on monitoring customer sentiment and online conversations

Pricing: Starts at 10000 INR/month

User Reviews and Ratings: 4.6 / 5 (Source: G2)

Try Now: Visit Brand24

6. Ocoya

Ocoya is an AI-powered platform designed to simplify content creation, scheduling, and analytics for social media marketers. 

It is business intelligence that integrates well with several visual content tools like Canva and Adobe Express, making it ideal for teams who rely on strong visuals.

Core Features:

• AI content generation for posts and captions
• Scheduling across multiple platforms
• Built-in image and video editing tools

Compatibility: Instagram, Facebook, LinkedIn

Ease of Use: Easy to use with a clean, intuitive interface

Automation: Automates post-creation, scheduling, and performance tracking

Security: SSL encryption and secure storage of data

Analytics and Insights: Provides social media analytics to track post-performance

Content Management: Centralized management of all social media content

Reporting Flexibility: Customizable performance reports

Customization: Integrates with Canva, Adobe, and Unsplash for visual content

Use Case: Perfect for small businesses and teams that need a visual-first social media strategy

Pricing: Starts at 15 USD/month with many premium options that go up to 13300 INR/month.

User Reviews and Ratings: 4.7 / 5 (Source: G2)

Try Now: Visit Ocoya

7. Feedly

Feedly is a powerful AI tool that curates relevant news and trends across the web. 

It’s ideal for social media teams looking to share trending content and maintain thought leadership by staying up-to-date with industry insights.

Core Features:

• News aggregation from multiple sources
• AI-driven content recommendations
• Social media sharing features

Compatibility: X (Twitter), Facebook, LinkedIn

Ease of Use: Simple interface with easy integration into social platforms

Automation: Automates news curation and content sharing

Security: Strong encryption and secure access

Analytics and Insights: Provides insights on curated content engagement

Content Management: Organizes articles and news into easily accessible categories

Reporting Flexibility: Basic reports on content performance

Customization: Customizable content feeds based on industry and preferences

Use Case: Ideal for brands and marketers who need to stay on top of trending topics

Pricing: Free plan available, premium starts at 500 INR/month

User Reviews and Ratings: 4.9 / 5 (Source: Gartner)

Try Now: Visit Feedly

8. Canva

Canvas AI-powered design tools enable users to create visually stunning social media posts quickly and easily. 

With a wide range of templates and design suggestions, Canva is perfect for users without much design experience.

Core Features:

• AI-driven design suggestions
• Thousands of customizable templates for social media
• Collaboration tools for teams

Compatibility: Facebook, Instagram, X (Twitter), LinkedIn

Ease of Use: Highly user-friendly, even for non-designers

Automation: Automates design creation and content resizing for different platforms

Security: SSL encryption and secure data storage

Analytics and Insights: Basic insights on design performance

Content Management: Easily organize and store designs in content libraries

Reporting Flexibility: Limited to basic design engagement metrics

Customization: Fully customizable templates with drag-and-drop functionality

Use Case: Ideal for businesses and individuals looking to create professional designs without needing advanced design skills

Pricing: Free plan available, premium starts at 4000 INR/month

User Reviews and Ratings: 4.7 / 5 (Source: Capterra)

Try Now: Visit Canva

9. Dash Hudson

Dash Hudson focuses on visual-first content, offering advanced tools to analyze user-generated content (UGC) and monitor audience engagement. 

It helps brands make data-driven decisions regarding visual content strategy.

Core Features:

• Visual content analysis and performance tracking
• User-generated content (UGC) monitoring
• Engagement metrics and insights

Compatibility: Instagram, TikTok, YouTube

Ease of Use: Simple interface tailored for visual content

Automation: Automates content tracking and engagement analysis

Security: Secure data handling and compliance with security standards

Analytics and Insights: Provides deep insights into visual content performance

Content Management: Streamlined UGC tracking and content categorization

Reporting Flexibility: Customizable reports for content strategy

Customization: Tailored insights based on audience behavior

Use Case: Ideal for brands that rely on visual content and UGC to drive engagement

Pricing: The premium plan starts at 41000 INR/month.

User Reviews and Ratings: 4.7 / 5 (Source: G2)

Try Now: Visit Dash Hudson

10. Lately

Lately is an AI tool designed to repurpose long-form content into social media-friendly posts. 

By using AI to analyze your existing content, Lately helps businesses maintain a consistent social presence without starting from scratch.

Core Features:

• AI-driven content repurposing from long-form to social posts
• Content optimization based on data insights
• Social media scheduling tools

Compatibility: All major platforms

Ease of Use: Extremely easy to use with a minimal learning curve

Automation: Automates content repurposing and scheduling

Security: Data encryption and secure logins

Analytics and Insights: Insights on repurposed content performance

Content Management: Efficient content library and calendar management

Reporting Flexibility: Customizable reports tailored to content optimization

Customization: Offers content repurposing workflows based on your strategy

Use Case: Perfect for brands and businesses looking to maximize the value of long-form content across social channels

Pricing: Premium plan starts at 4100 INR/month

User Reviews and Ratings: 4.5 / 5 (Source: G2)

Try Now: Visit Lately

This is our long list of 10 best AI tools for social media that can help you make informed decisions and ease your workflow.

If you want to learn more about Social Media and Digital Marketing and how it enriches Businesses, consider enrolling in GUVI’s Digital Marketing Course which teaches everything you need and will also provide an industry-grade certificate!

Conclusion

In conclusion, AI tools for social media are transforming the way marketers plan, execute, and analyze their strategies. 

Whether you need to schedule posts, track trends, or generate engaging content, these social media AI tools will help you stay ahead of the competition.

FAQs

1. What are the top AI tools for social media management?

Hootsuite, Buffer, Sprout Social, Jasper AI, and Brand24 are among the top tools for streamlining social media management.

2. Can AI tools help identify trending topics for social media content?

Yes, tools like Sprout Social and Feedly analyze vast amounts of social listening data to provide insights into trending topics.

3. How can AI tools improve my social media marketing strategy?

AI tools automate repetitive tasks like scheduling and provide deep insights into your audience’s preferences, helping you refine your strategy.

4. How do AI tools handle scheduling posts across multiple platforms?

Tools like Buffer and Hootsuite allow you to schedule posts across various platforms from a single dashboard, saving you time and effort.

5. Can AI tools help with content creation for social media? 

Yes, tools like Jasper AI and Ocoya can generate content ideas, write posts, and even create visual assets to enhance your social media presence.

6. What kind of analytics do AI social media tools provide?

Most tools offer detailed engagement analytics, sentiment analysis, and trend tracking to help you measure your social media performance.

7. What’s the average cost of AI social media management tools?

Costs vary, with some tools offering free plans and others starting at 1300 INR/month. More advanced tools can range up to 8300 INR/month or more depending on features.