As the world is ruled by the internet these days, a business needs to focus more on its digital outlook. In order to gain better visibility, having a high knowledge of Search Engine Optimization is crucial. 

In addition to that, performing SEO through manual analysis is old school, utilizing AI tools for SEO is the new trend and it can not only save you time but also let you stay ahead of the competition. 

This article will cover everything about those AI tools for SEO and will be factoring them on the basis of their features, compatibility and integration. There is an expert view for each tool as well. So, without further ado, let us get started!

Top 10 AI Tools for SEO – Overview

Here’s an overview of the top 10 AI tools for SEO:

Best AI Tools for SEO

Now that the overview of the best AI tools for SEO is done, it is time to get in-depth about each of these SEO AI tools and understand them better. 

1. Semrush

Semrush is widely regarded as one of the most comprehensive AI-powered SEO tools, designed to give you an edge in keyword research, competitor analysis, and content optimization. 

It also offers additional functionalities like link building, PPC analysis, and site audits, making it ideal for SEO professionals and digital marketers.

Core Features:

• Competitor research and domain analysis
• Keyword suggestions and SERP analysis
• AI-powered content templates for optimization
• Backlink auditing and tracking
• PPC data for paid search campaigns

Ease of Use: Semrush is intuitive and provides easy-to-understand insights, even for beginners. The platform’s dashboard allows users to switch between tools seamlessly, and the learning curve is moderate.

Integration with Other Tools: Semrush integrates smoothly with Google Analytics, Google Ads, Google Search Console, and various social media platforms.

Accuracy: Its keyword suggestions, domain analytics, and site audits are highly accurate, making it a trusted tool for thousands of businesses.

Use Case: If you’re running a content marketing campaign or managing multiple websites, Semrush helps streamline all your SEO activities, from finding keywords to monitoring your rankings and backlinks.

Pricing: Starts at 11,700 INR/month, with a free trial available

User Reviews and Ratings: 4.5 / 5 (Source: G2)

Pros & Cons:

Pros: All-in-one SEO toolkit, easy-to-use interface, accurate competitor analysis.
Cons: Expensive for smaller businesses or individual users.

Expert View:
“Semrush’s Copilot is really helpful when it comes to keyword research and I use it extensively in addition to its writing assistant that provides real-time recommendation” – By Preatheep Samuel, GUVI’s SEO Expert.

Try Now: Semrush

2. KeywordsInsights.ai

KeywordsInsights.ai is an AI-powered tool that makes keyword research easier by clustering keywords based on intent, volume, and competition. 

This tool is perfect for optimizing your SEO strategy by finding the most relevant keywords for your content.

Core Features:

• AI-driven keyword research and clustering
• Competitor keyword analysis
• Identifies keyword opportunities based on trends and search volume
• Provides SERP insights for better content optimization

Ease of Use: While KeywordsInsights.ai has a slight learning curve, it’s intuitive enough for users to master after spending some time with it.

Integration with Other Tools: Can integrate with content management systems (CMS) and other popular SEO tools like Google Analytics.

Accuracy: The tool is known for delivering precise keyword suggestions and clustering, especially helpful for long-tail keyword strategies.

Use Case: Ideal for marketers focusing on keyword clustering and long-tail SEO strategies. It simplifies the process of keyword grouping, enabling you to target content more effectively.

Pricing: The pricing range starts from 2350 INR/month while the premium version costs around 25000 INR/month.

User Reviews and Ratings: 4.9 / 5 (Source: Product Hunt)

Pros & Cons:
Pros: Affordable pricing, AI-powered clustering, useful for long-tail keyword strategies.
Cons: Slight learning curve, UI could be improved.

Expert View:
“Keyword Insights tool really helps to create the SEO Strategy based on Keyword Clusters and the accuracy is good compared to other tools.” By Preatheep Samuel, GUVI’s SEO Expert

Try Now: KeywordsInsights.ai

3. Jasper

Jasper, formerly known as Jarvis, is a leading AI content writing tool that simplifies the process of generating SEO-optimized content. 

Whether you’re writing blog posts, product descriptions, or even social media posts, Jasper makes it easier to create content that ranks well on search engines.

Core Features:

• AI-driven content generation for blogs, emails, and ad copy
• Built-in SEO optimization suggestions
• AI assistant helps improve the tone and structure of content
• Templates for different content types like blogs, ads, and product descriptions

Ease of Use: The user interface is intuitive, making it a go-to tool for content creators who need quick, quality output.

Integration with Other Tools: Works seamlessly with Google Docs and WordPress, making it easier to export and publish content.

Accuracy: Jasper excels at generating relevant content based on keywords, but some manual tweaking is sometimes needed.

Use Case: Perfect for content marketers or bloggers who need to produce high-quality, SEO-optimized content at scale.

Pricing:

• For Individuals: Starts at 3300 INR/month
• For Businesses: Custom enterprise plans available

User Reviews and Ratings: 4.7 / 5 (Source: G2)

Pros & Cons:
Pros: Fast content generation, great for SEO, user-friendly interface.
Cons: Content may require manual fine-tuning.

Expert View: “I use Jasper AI for content creation and is a great copywriting assistant that aids every SEO marketer” – By Ramkumar P, GUVI’s Digital Marketing/SEO Expert]

Try Now: Jasper

4. SurferSEO

SurferSEO combines AI with real-time data to help optimize your content for better rankings. 

It focuses on on-page SEO and helps content creators by analyzing top-performing pages on search engine results pages (SERPs).

Core Features:

• AI-powered SERP analysis
• Keyword research and content suggestions
• Content editor for real-time optimization
• Competitor analysis to identify ranking opportunities

Ease of Use: SurferSEO is easy to navigate, and its real-time content editor provides step-by-step guidance on improving SEO.

Integration with Other Tools: Works seamlessly with Google Docs, WordPress, and other popular CMS platforms.

Accuracy: Highly accurate in providing suggestions based on competitor analysis and SERP data.

Use Case: Ideal for content creators, marketers, and SEO specialists focusing on optimizing content for specific keywords and improving on-page SEO.

Pricing: Starts at 5000 INR/month, offering scalable pricing tiers

User Reviews and Ratings: 4.8 / 5 (Source: G2)

Pros & Cons:
Pros: Detailed content analysis, excellent for on-page SEO.
Cons: Higher pricing compared to similar tools.

Expert View: “I use Surfer SEO in most of my works as it can seamlessly integrate with Google Search Console. It is an all-rounder tool that needs to be there with every Digital Marketer” – By Ramkumar P, GUVI’s Digital Marketing/SEO Expert

Try Now: SurferSEO

5. Perplexity

Perplexity is an AI-powered tool primarily designed for research, but it also offers valuable content creation and optimization features for SEO purposes. 

It helps users gather information quickly from multiple sources, making it a useful tool for content generation and keyword research.

Core Features:

• AI-driven research tool for content creation
• Generates content ideas based on user input
• SEO-focused content suggestions
• Simplifies research by aggregating data from various sources

Ease of Use: Perplexity is user-friendly and designed to assist even non-experts in quickly gathering insights.

Integration with Other Tools: It works well with content management systems and keyword research tools for a more holistic SEO strategy.

Accuracy: The AI provides highly relevant content suggestions, though manual review is recommended for complex topics.

Use Case: Ideal for content marketers and researchers who need quick access to SEO-relevant information, making it perfect for generating content ideas and optimizing existing material.

Pricing:

• For Individuals: Free
• For Businesses: The enterprise version starts around 3400 INR/month

User Reviews and Ratings: 4.6 / 5 (Source: G2)

Pros & Cons:
Pros: Great for content research and generation, free for individuals.
Cons: Limited advanced SEO functionalities.

Expert View: “Perplexity is a great AI tool to research keywords and structuring of the content. It is more efficient and reliable compared to other tools” – By Ramkumar P, GUVI’s Digital Marketing/SEO Expert

Try Now: Perplexity

6. Frase

Frase is an AI-powered content optimization tool that focuses on both content creation and answering user queries directly from SERP data. 

This makes it a versatile tool for improving on-page SEO by aligning your content with what users are searching for.

Core Features:

• AI-driven content briefs and outlines
• Real-time SEO recommendations based on SERP data
• Content gap analysis for improving existing content
• Topic research to discover trending topics in your niche

Ease of Use: Frase has a user-friendly interface with real-time insights, making it an excellent tool for both beginners and seasoned SEO professionals.

Integration with Other Tools: Seamlessly integrates with Google Docs, WordPress, and other CMS tools for easy content creation and publishing.

Accuracy: Provides highly accurate suggestions and topic recommendations that align with user search intent.

Use Case: Ideal for content marketers and SEO specialists who want to optimize both new and existing content to match user intent and SERP results.

Pricing: It has both free plans with limited features and paid plans with all the features. The paid plan starts at 1300 INR/month.

User Reviews and Ratings: 4.8 / 5 (Source: Capterra)

Pros & Cons:
Pros: Great for content optimization, real-time SEO recommendations.
Cons: Higher pricing for premium features.

Expert View:
According to HubSpot, “Frase is excellent for creating SEO-driven content, providing real-time recommendations and insights to improve your content’s SERP performance.” Learn more from HubSpot.

Try Now: Frase

7. PageSpeed Insights

PageSpeed Insights is a free tool by Google that uses AI to analyze and report your website’s speed and performance. 

It offers suggestions and SEO techniques to optimize your site’s loading time, one of the most critical factors for ranking higher on search engines.

Core Features:

• Analyzes page load time on mobile and desktop
• Provides AI-driven optimization suggestions
• Breaks down performance metrics like First Contentful Paint and Time to Interactive
• Helps improve both technical SEO and user experience

Ease of Use: PageSpeed Insights is very straightforward, with an easy-to-use interface that provides quick results without the need for extensive technical knowledge.

Integration with Other Tools: Seamlessly integrates with Google Search Console and Google Analytics, providing deeper insights into website performance.

Accuracy: It provides real-time, accurate data on page load times, along with actionable suggestions for improvement.

Use Case: If your website is experiencing slow loading times, PageSpeed Insights can help pinpoint the exact issues and provide clear guidance on how to fix them.

Pricing: Free for all users.

Pros & Cons:
Pros: Free, highly accurate, essential for optimizing website speed.
Cons: Lacks comprehensive SEO functionalities beyond speed analysis.

Expert View: “PageSpeed Insights is a must-use free tool for anyone trying to get their website ranking better” – By Scripted.com

Try Now: PageSpeed Insights

8. Allie AI

Allie AI is an advanced on-page SEO tool designed to provide real-time suggestions for content improvement. 

It analyzes your web pages and suggests actionable steps to enhance your on-page SEO and user experience, helping you rank higher in search engines.

Core Features:

• AI-powered content analysis and suggestions
• Real-time on-page SEO improvements
• Checks for keyword density, readability, and user engagement metrics
• SEO audits for technical errors on your website

Ease of Use: Allie AI offers an intuitive interface, and its suggestions are easy to understand, even for non-experts.

Integration with Other Tools: It integrates well with CMS platforms like WordPress and Shopify, allowing for seamless content updates.

Accuracy: Allie AI provides accurate, data-driven insights on improving your website’s SEO performance.

Use Case: Perfect for website owners and SEO specialists looking to improve on-page SEO through real-time recommendations for content optimization.

Pricing: Free for individuals and for businesses, it starts at around 3000 INR/month

User Reviews and Ratings: 4.1 / 5  (Source: Capterra)

Pros & Cons:
Pros: Real-time SEO suggestions, and affordable pricing.
Cons: Limited advanced features for larger websites.

Expert View: “Alli Ai offers a great AI SEO experience. The user interface is excellent and the features included in all the plans are the ones needed to take a sneak peek at your SEO problems and how to correct them.” – By G2.

Try Now: Allie AI

9. Ahrefs

Ahrefs is a comprehensive SEO tool widely recognized for its powerful backlink analysis and keyword research functionalities. 

It’s used by SEO experts globally to analyze competitors, track backlinks, and find top-performing keywords, helping websites rank higher in search results.

Core Features:

• Extensive backlink analysis tool
• Competitor analysis and domain monitoring
• Keyword research and ranking analysis
• Site audit tool for technical SEO
• Rank tracking for keywords and backlinks

Ease of Use: Although Ahrefs offers advanced features, the platform is designed to be user-friendly, making it accessible for both beginners and experienced SEO professionals.

Integration with Other Tools: Ahrefs integrates with Google Analytics, WordPress, and various other content management systems to streamline SEO processes.

Accuracy: Ahrefs is known for delivering precise and reliable data on backlinks, keywords, and overall SEO performance.

Use Case: Best for digital marketers and SEO professionals who need detailed backlink reports, competitor insights, and comprehensive keyword tracking.

Pricing: The pricing range starts from 10,800 INR/month

User Reviews and Ratings: 4.4 / 5 (Source: Gartner)

Pros & Cons:
Pros: Best for backlink analysis, accurate keyword tracking, user-friendly interface.
Cons: Expensive compared to other SEO tools.

Expert View: “The experts at Forbes Advisor rank Ahrefs as the overall best SEO tool for small businesses.” – By Forbes

Try Now: Ahrefs

10. Scalenut

Scalenut is an AI-driven content optimization and SEO platform that helps businesses create well-researched, optimized content. 

It provides end-to-end solutions for content planning, creation, and optimization, making it a go-to tool for businesses looking to scale their content strategy.

Core Features:

• AI-powered content research and planning
• SEO optimization suggestions based on SERP analysis
• AI-driven content outlines and briefs
• Competitor analysis for content gaps

Ease of Use: Scalenut is highly intuitive and provides clear, actionable insights that help you create optimized content without extensive SEO knowledge.

Integration with Other Tools: Integrates with CMS platforms like WordPress and Google Docs for seamless content publishing and editing.

Accuracy: Scalenut delivers reliable SEO optimization suggestions and content ideas based on real-time data.

Use Case: Ideal for content marketers and businesses looking to scale their content production with SEO-driven strategies.

Pricing: Starts at 1450 INR/month

User Reviews and Ratings: 4.7 / 5 (Source: G2)

Pros & Cons:
Pros: All-in-one content creation and optimization tool, easy to use.
Cons: Lacks advanced analytics for technical SEO.

Expert View: “Scalenut is a great tool for scaling your content marketing efforts, offering AI-powered insights for better SEO performance.” Learn more from HubSpot.

Try Now: Scalenut

Thus, we come to an end in our list of 10 AI tools for Digital Marketing and we hope this list of tools helps you rank better and further than your competitors. 

If you want to learn more about Digital Marketing and how it enriches Businesses, consider enrolling in GUVI’s Digital Marketing Program which teaches everything you need and will also provide an industry-grade certificate!

Conclusion

In conclusion, choosing the best AI tools for SEO depends on your specific needs, whether it’s keyword research, content optimization, or website speed. 

With tools like Semrush, PageSpeed Insights, and KeywordsInsights.ai, you’re equipped to take your SEO game to the next level.

FAQs

1. What are the best AI tools for SEO?

The best AI tools for SEO include Semrush, PageSpeed Insights, KeywordsInsights.ai, Jasper, and SurferSEO.

2. How to choose the right tool for SEO?

Identify your specific needs whether you need help with keyword research, content optimization, or site speed and pick a tool that specializes in those areas.

3. Can AI tools handle technical SEO issues?

Yes, many AI tools like PageSpeed Insights and Semrush can help with technical SEO by identifying issues like site speed and crawl errors.

4. Can AI tools assist with voice search optimization?

Some AI tools, like Semrush, offer insights into long-tail keywords and phrases that are useful for voice search optimization.

5. Are AI SEO tools suitable for beginners?

Yes, most tools like PageSpeed Insights and Jasper are user-friendly and suitable for SEO beginners.

6. Can I use AI tools for SEO if I’m not an SEO expert?

Absolutely! AI tools simplify the process and provide step-by-step recommendations.

7. How much do AI SEO tools typically cost?

Pricing varies, but you can expect to pay anywhere from 2500 INR/month to 10000 INR/month depending on the tool and its features.

8. Do I need technical skills to use AI SEO tools?

No, most AI tools are designed to be user-friendly and require little to no technical expertise.