It’s much easier to learn digital marketing in 2024 than it was a few years ago. The Internet is full of valuable resources, and you can always make excellent use of all the free content before jumping into a professional course.

Sure, a digital marketing certification course provides you with a thorough A-to-Z understanding of the specialization. But it all comes down to how quickly you can learn and implement your knowledge in real projects.

This blog provides you with complete information on digital marketing resources that are both paid and free.

Learn Digital Marketing in 2024: Start With Free Content

The best way to learn digital marketing in 2024 is to start with what’s freely available, and there’s plenty of it. The Internet is full of valuable content that can help you determine what areas interest you most before committing any serious commitment.

From the basics of digital marketing to advanced understanding, everything you need to learn about digital marketing is one Google search away. And the best part? You can learn at your own pace, on your terms.

Enrolling in GUVI’s Digital Marketing course can help you become an expert in the digital world, regardless of your level of marketing expertise. Learn the ins and outs of email marketing, social media marketing, content production, SEO, and more from professionals in the field. Through practical projects and real-world case studies, acquire job-ready skills with globally recognized certifications.

Additionally, if you want to explore Marketing Research Techniques through a Self-paced course, try GUVI’s Marketing Research Techniques certification course.

Let’s explore how platforms like YouTube, blogging websites, and interactive webinars and workshops can be great resources:

1. Learn through YouTube

YouTube is an amazing platform to learn digital marketing. With over 2.49 billion monthly active users, it has a vast range of free and interactive content to help you develop a substantial understanding of digital marketing and its components. 

All you need to do is choose the right YouTube channels to learn digital marketing. It will ensure you learn from experts who are up-to-date with the latest digital marketing trends. 

Ideally, start with the fundamentals of digital marketing and then move step-by-step to advanced knowledge. Creating playlists is a great way to keep your learning organized, and you can always revisit videos or explore new updates. 

2. Learn Through Websites

The Internet is flooded with websites with excellent content on digital marketing. You can easily find comprehensive articles, in-depth guides, and real-world case studies that bring digital marketing theories to life. 

The advantage here? You get to deep-dive into written content that elaborates on strategies and concepts, often with examples you can relate to and learn from.

Keep an eye out for websites that are well-known for their authority in digital marketing. You can bookmark these websites and make a habit of visiting them frequently to learn more. You can also consider subscribing to their newsletters.

3. Learn through Webinars and Workshops

The next best way to learn digital marketing in 2024 is to leverage the various webinars and workshops. They offer a much more interactive and engaging way of learning. You get real-time access to experts and a lively learning environment. 

Try to identify what kind of self-learner you are. If you can sit for long hours and don’t mind taking notes for yourself, then learning from YouTube videos or websites will do you just fine. But if you feel better in the presence of an authoritative figure with experience in the domain so you can ask the right questions and get immediate feedback, participating in digital marketing webinars and workshops will benefit you.

Check out our dedicated blog post on the best digital marketing webinars and workshops for an easy starting point.

Shift to Paid Courses and Certifications

Once you’ve got a handle on digital marketing fundamentals through free content, it’s time to consider taking your knowledge to the next level. This is where digital marketing courses and certifications come into play. 

But when should you make this leap? The answer lies in your need for deeper, more structured learning. 

Paid courses offer comprehensive curriculums guided by industry experts designed to cover the A-to-Z of digital marketing. The structured format of these courses ensures that you’re not just getting snippets of information but a full-blown, coherent understanding of digital marketing strategies and tools. 

These courses are updated regularly to reflect the latest digital marketing practices, so you’re always learning what’s relevant now. And the benefits include more than just gaining knowledge. You get certifications and formal qualifications, which adds a layer of credibility to your skill set.

Develop a Personalized Learning Style

There is also a third option for you to learn digital marketing in 2024. You can start with free content and cement your understanding of digital marketing fundamentals. Once done, you can start with an internship or full-time experience and learn as you work in your chosen digital marketing stream.

For instance, if you choose to be a content writer, understanding SEO will be crucial. This way, as you write and master your skills, you will learn about SEO-writing techniques and improve over time. Once you have reached a fundamental understanding of SEO while writing various content pieces, you can choose short digital marketing certification courses to upskill yourself.

Join GUVI’s Digital Marketing Course to kickstart your journey in this exciting field. Gain expertise in ChatGPT, WordPress, Meta Business Suite, Google Analytics, Youtube Analytics, Google Ads Manager, and more. Master essential skills in SEO, social media marketing, email marketing, content creation, and digital advertising tactics to excel in the Digital Marketing industry.

Additionally, if you want to explore Marketing Research Techniques through a Self-paced course, try GUVI’s Marketing Research Techniques certification course.

Final Words

Since there is no one-size-fits-all approach to learning digital marketing in 2024, you should decide which works best for you. Getting started with free content online should be your priority in developing a basic understanding of digital marketing and its components.

Once you have done that and given enough time to yourself watching tutorials on YouTube, reading comprehensive articles and guides, and partaking in some of the notable digital marketing webinars and workshops, you can decide what’s right for you: starting with a full-time role or an internship, or undergoing a digital marketing certification course.

Explore more helpful blog posts and guides to learn digital marketing.

Frequently asked questions

Can I learn digital marketing without a background in technology or marketing?

Yes, you can learn digital marketing without any relevant background or marketing knowledge. You need to start with the fundamentals and gradually move to the advanced areas.

How long does it take to learn the basics of digital marketing?

Learning digital marketing fundamentals will take you a few weeks to two or three months with regular study. The rest will vary based on your ability to learn fast.

Are there any community forums for digital marketing beginners?

Yes, there are many online communities, such as Reddit’s r/digitalmarketing and LinkedIn groups, where you can ask questions, share experiences, and learn from others in the field.

Is it important to master all areas of digital marketing?

No. You should only focus on learning one specific skill set if you want to be something other than a digital marketing executive. Focusing on one skill set will allow you to naturally learn a few other areas since most of them are interrelated.

How can I measure my progress while learning digital marketing?

You should set specific, achievable goals, such as completing a course, running a successful ad campaign, or growing social media followers. Tracking these milestones will help you see your improvement over time.